Alex Hormozi Quotes Page 14

“To be clear, I don’t think traditional college is bad. It’s just overpriced.”

“To focus, you don’t need adderall, you need something to prove.”

“To make habits stick I recommend making the good thing more convenient than the bad thing. Let laziness work in your favor.”

“To make money, you don’t have to beat every business. You just have to beat the worst ones. Much less intimidating.”

“Today is tomorrow’s good ol' days.”

“Trust is the best deal lubricant.”

“Urgency gets more people to buy. Scarcity gets people to pay more.”

“We admire people more for their effort than their outcomes.”

“We die like we go to sleep. With things unsaid and unfinished.”

“We gain more by accepting criticism than fighting it.”

“We have difficulty finding things we’re grateful for because we believe we deserve more than we have.”

“We pay for every lesson with either time or money. And we use the currency we value least.”

“We regret the risks we didn’t take more than the ones we did.”

“We stay poor until we’ve learned all the lessons poverty has to teach.”

“Wealth > Status

Where wealth means knowing you have more than you need and status means convincing others you have more than they have.”

“Wealth is a ratio, not a number.”

“We’re only hurt when people insult us using the same words we use to insult ourselves.”

“What makes entrepreneurship hard isn’t the work, it’s not knowing whether it’ll work.

We’re afraid of wasted work.

But if it makes you better, no work is wasted.”

“What other people say about your product > what you say about your product
What you think about you > what others think about you”

“What they say: noise
What they do: signal”

“Whatever you want most is on the other side of 2-3 hard conversations you’ve been avoiding.”

“When a person eliminates desire, they destroy the influence anyone and anything has over them.”

“When selling or explaining, the value of the perfect analogy can’t be overstated. It’s the framework the prospect hangs your entire argument on.”

“When someone has no context on your life and gives advice, they’re not talking to you, they’re talking to themselves.”

“When the prospect is ready, the salesman appears.”

“When you don’t have tracking, you’re not marketing, you’re gambling.”

“When you increase the quality of your customers, you increase the quality of your company.”

“When you travel you either experience an awesome new place, or you find a newfound appreciation for home.

Win win.”

“When your free shit is better than their paid shit, you win.”

“Whenever I have major life choices this question rings in the back of my mind: What would you do if you were fearless?”