Alex Hormozi Quotes Page 9

“If your life sucks, the easiest thing to change is your environment.”

“If your plan requires luck, then it’s a bad plan.”

“If your worldview doesn’t serve you, try another.”

“Ignore the crowd. Focus on the ball.”

“Imagine an asset class you could invest in:

1) When combined with time, produces cash flow
2) Can’t be stolen/lost/taken
3) Grows tax free
4) The more you invest in that asset class, the more value your remaining assets have (network effect)
5) Value only goes up

The asset? Skills.”

“Imagine how much bigger your business would be if you did all the things you know you should but aren’t.”

“Imagine the competitor you’d never want to face. Then, become them.”

“In 50 years, the people you wanted to prove something to are going to be too old to care or too dead to matter.”

“Investing is just buying money for less money than it costs you to buy it.”

“It isn’t the stuff you‘ve got, it’s faith in your ability to get it again. You are the asset. Not your stuff.”

“It pays to live cheap not because of the savings you keep but because of the bets you can take knowing you aren’t risking anything.”

“It took me 10 years to get this:

You can take two years to build something exceptional, then let your customers market it forever.

Or, you can take two months to make a mediocre product and spend the rest of your life trying to sell it.

Your product is the best marketing.”

“It’s a lot easier to exceed expectations of a customer if you set them low. This is why many customers have poor experiences. The salesman sets expectations so high, no one could meet them. And even if you do, you never exceed them. Sell low. Deliver high.”

“It’s amazing what you can accomplish when you ignore the opinions you thought you cared about.”

“It’s arrogant to think you can do multiple things at once and beat someone who does one thing with all their effort.

Pick one thing. Go all in.

Then you become the one who’s hard to beat.”

“It’s as hard to start a local cleaning business as it is to scale a massive company.

You work the same 80 hours a week. You just get compensated more for the ladder than the former. The biggest entrepreneurial mistake many make is thinking too small.”

“It’s better to be the best at one thing than pretty good at three.”

“It’s better to have fewer people follow the real you than a lot of people follow the fake you.”

“It’s easier to take a $10M business to $20M than it is to take a new business from $0 to $10M.”

“It’s gonna be hard. It’s gonna suck. And you’re gonna be okay.”

“It’s impossible to control a man who needs nothing.”

“It’s more important to nail the direction than the destination.”

“It’s not a new opportunity. It’s a distraction.”

“It’s not about 'forgetting where you come from' it’s about 'letting go of your past'. A tree grows by pruning the branches that don’t serve the whole. Gotta make room for the future.

In the words of Tupac: It’s not that I don’t want you to eat, you just can’t sit at my table.”

“It’s often not about what you’re willing to do to get something but what you’re willing to give up.”

“Jobs are underrated.

Where else can you get paid to learn?”

“Just because something doesn’t cost money doesn’t mean it’s free.”

“Just don’t let the one time you’re wrong undo all the times you were right.”

“Know the difference between laziness and rest.”

“Leverage is a just fancy way to say: discrepancy between inputs and outputs.”