Alex Hormozi Quotes

“All businesses and, all markets, have unpleasant characteristics. The grass is never greener once you get to the other side. If you keep hopping from niche to niche, hoping that the market will solve your problems, you deserve to be niche slapped.”

“Business is not a spectator sport.”

“Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and character traits we lack. Most times, we simply need to improve.”

“Grow or die is a core tenet at our companies. We believe every person, every company, and every organism is either growing or dying. Maintenance is a myth.”

“Hormozi Law: The longer you delay the ask, the bigger the ask you can make.

The longer the runway, the bigger the plane that can take off.”

“I decided on a microgym owner with ~100 members, a signed lease, at least one employee, and wanted to help clients lose weight. That’s pretty specific compared to 'small business owners' or 'anyone who will pay me' which is common.”

“I have a saying I use to train sales teams 'The pain is the pitch.' If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.”

“If I were a relationship expert trying to find my avatar, I’d rather focus on 'second half of life relationship' coaching for old timers than helping college students in relationships.

Why? Because senior citizens who are alone are likely suffering more pain as they are nearer their deaths (pain), have more buying power (money), and are easy to find (targeting).

Lastly, at the time of this writing, there are more people turning 65 each year than turning 20 (growing).”

“If your company isn’t growing, it’s dying.”

“It is far better to have understood why you failed than to be ignorant of why you succeeded.”

“Making shit loads of money breaks people’s minds. It literally stretches their minds so far past what they believe is possible they assume you are doing something wrong or illegal.”

“Niching down will make you far more money.”

“People who experience a victory early on are more likely to continue with something than those who do not.”

“Riches are in the niches.”

“Sell your product based on value not on price.”

“The degree of the pain will be proportional to the price you will be able to charge. When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.”

“The only thing that beats 'free' is 'fast'. People will pay for speed.”

“The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.”

“There are three main markets that will always exist: Health, wealth, and relationships.”

“What does it take to grow? Thankfully, just three simple things:

1. Get more customers
2. Increase their average purchase value
3. Get them to buy more times

That’s it.”

“When demand increases, cut supply.”

“When I truly grasped how much more profit I was leaving on the table, it changed my life. It was what took me from doing acquisition for anyone to teaching it to a specific avatar.”

“You can either be right or you can be rich.”

“You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem’. And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way' that reverses their deepest fear.”