Allen Gannett Quotes

“I found that over and over again, what you find is every single study shows that creativity is something you can improve.”

“Intentional creativity is using data to reduce options to those with the greatest probability of success.”

“Scientists have found that creatives find the most success when they create ideas that are a blend of the familiar and the novel. Those are the ideas that we tend to be most attracted to.”

“Studies show that we do like to mentor people who are like us and similar to us.”

“Surveying your customers is one of the most essential and the most underused technique.”

“You have to break things down to small elements and be curious about how to improve those small elements. Otherwise, you'll just do the same thing over and over again – you won't actually become better at it.”

“Achieving your creative potential is not for the faint of heart. It requires countless hours, days and even years of work.”