Brian Sher Quotes

Who is Brian Sher?

Brian Sher is the author of the 1999 classic book 'What Rich People Know and Desperately Want to Keep Secret'.

Books by Brian Sher


Best 23 Quotes by Brian Sher

What Rich People Know and Desperately Want to Keep Secret Quotes

“Anyone who is rich financially but poor emotionally and spiritually is simply a bankrupt soul.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“As far as I know, there are only five ways to make money:

- Steal it or cheat others out of theirs — which is risky and undermines your values.
- Inherit it.
- Put what you have in financial investments, which is perfect so long as you have perfect financial skills — or the right advice — and lots of patience.
- Work for it, which is both honest and noble — but won’t make you rich without leverage.
- Go into business — the most effective way if you do your homework and pick the right business.

A well-run business can generate staggering profits and will outperform any other means of gaining wealth.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Because of the nature of their needs, people will pay you if you can do any of the following for them better than anyone else:

- Make or save them money.
- Save them time.
- Supply them with food, shelter, or clothing.
- Provide them with security, safety, or comfort.
- Offer them leisure or entertainment, affection, friendship, or belonging.
- Give them status, prestige, or self-respect.
- Add value to their lives.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Being financially rich can fool others into thinking you're happy; however, you cannot run away from yourself, and you cannot lie to the one person who really knows... you.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Being rich is about striving for balance in all aspects of your life. Your challenge is to find the balance that is right for you. Then and only then can you declare yourself truly rich.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Being truly rich in life means having many, many other things more important than money, such as more fulfilling and rewarding relationships, good friends, a satisfying career, a happy family, and enjoyment of life to the fullest.

It’s about living a long and healthy life – both physically and spiritually — being honest with yourself and others, and having strong values and beliefs. And it’s about maintaining and emitting positive energy and directing it into every decision you make, and every moment you are alive.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Desperation is a very powerful motivator.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

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“Do not be influenced by others, no matter who they may be, unless their advice is consistent with your inner voice and feelings. It is easy to follow others, but this won’t give you the sense of personal fulfillment and satisfaction you need to be happy.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Find a better way to help satisfy people’s needs. This will be the cornerstone of your success.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“If you want to be rich, your money should be going into your own business.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Listen to your inner voice. At first it may be a little faint. But persist with this practice and always strongly acknowledge your own feelings and emotions. These are your signposts and inner directions to where you are going and to reach where you really want to be.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Living your life wishing and working for things you think you want because you observe these things making somebody else happy is a recipe for personal disaster and unhappiness.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Look around you and ask yourself questions such as: Can I offer a better, fresher, quicker, cheaper, hotter, colder, tastier, safer, warmer, smarter, more durable, more comfortable, more prestigious, more enjoyable, more relaxing, less stressful, healthier, improved, higher-quality, and so forth product or service than anybody else?

If the answer is yes to any of these questions, this is how great opportunities are spotted and successful businesses are created.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Many people mistakenly say: If only I had more money, I’d be happy. Money can certainly make life easier, more comfortable, more secure. It can open more doors, take you places you’ve never been, and allow you to meet people you’d otherwise never have met. But the bad news is that it cannot buy you happiness.

Many unfortunate people have fallen into this trap and don’t realize it until it’s too late. They reach their goal of having a very big house, but cannot call it a home — it’s an empty place with no warmth and no one to share it with. They have a big boat but no real friends to sail it with them.

This is the ultimate punishment — a realization too late that they’ve wasted their lives pursuing the wrong thing.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

Products by Brian Sher

“Money should be seen as it is—just a tool for getting things done. The more money you have, the more things you can get done.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Most people travel through life never stopping to ponder how they got to where they are. The sometimes sudden realization that you are nowhere near where you intended to be can be devastating — and can bring about a lot of unhappiness and discontent.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

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“1+1=3. Two people who collaborate well will be about three times as effective as each of them operating independently.”

Principles


More quotes by Ray Dalio

“People (customers) will give you money only as a means of getting whatever it is they want.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“People will only pay you or enrich you if you closely meet their needs and desires, or remove their frustrations, fears, or concerns.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Remember there are many, many blissfully happy people who have far less material wealth than you, no matter how much or little you think you have. Being rich does not mean being happy. Don't ever get the two confused, or you will be neither rich nor happy.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Remember, before you build a house you need to have strong foundations or you may risk a collapse. To know where you are going, you need to have a starting point, and the starting point is discovery about yourself. And the question there is: What is it you really want?”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“Sticking to your dream and being true to your feelings may at times seem like a huge price. You may go backward financially or emotionally — but not being true to yourself has a much higher cost than this short-term investment.

Happiness and personal contentment are your only worthwhile destinations. This, and nowhere else, is where you are going.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“The simple fact is that you’ll never get rich working for someone else. Successful people have always known this basic rule of wealth creation.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret

“The starting point for you, on your way to being rich, is to understand what it is that people want. Now this may sound particularly obvious and very simple. Yet not understanding this apparently obvious principle is the prime reason why most people don’t make enough money.”

Brian Sher
What Rich People Know and Desperately Want to Keep Secret