Brian Wansink Quotes

Who the Hell is Brian Wansink?

Brian Wansink is a professor and author known for 'Mindless Eating: Why We Eat More Than We Think' and 'Slim by Design: Mindless Eating Solutions for Everyday Life'.

Born June 28, 1960

Books by Brian Wansink


Best 32 Quotes by Brian Wansink

“Interestingly, however, we found that participants consistently underestimated their intake of the candies on their desks yet overestimated how much they ate when the candies were farther away.”

Brian Wansink

“Secretaries who had been given candies in clear desktop dishes were caught with their hands in the candy dish 71 percent more often (7.7 versus 4.6 times) as those given white dishes. Every day that dish was on their desk they ate 77 more calories. Over a year, that candy dish would have added over five pounds of extra weight. What is a little bit scary is that none of them would have probably known where those pounds came from.”

Brian Wansink

"Mindless Eating" Quotes

“As long as we believe it is food that causes us to overeat, we are lost. Television, friends, and weather seem pretty unrelated to what we eat. That’s why they have such a powerful effect on us.”

Brian Wansink
Mindless Eating

“At high levels, all of us — normal weight and overweight alike — underestimate calorie levels with mathematical predictability.”

Brian Wansink
Mindless Eating

“Beware of the health halo. The better the food, the worse the extras. People eating ‘low-fat’ granola ate 21 percent more calories, and those eating ‘healthy’ at Subway rewarded themselves by ordering cheese, mayo, chips, and cookies. Who really overeats — the guy who knows he’s eating 710 calories at McDonald’s, or the woman who thinks she’s eating a 350-calorie Subway meal that actually contains 500 calories?”

Brian Wansink
Mindless Eating

“Big dishes and big spoons are big trouble. As the size of our dishes increases, so does the amount we scoop onto them. They cause us to serve ourselves more because they make the food look so small.”

Brian Wansink
Mindless Eating

“In fact, 'diet' comes from a Latin word which means 'a way of life'.”

Brian Wansink
Mindless Eating

“In one study, people who listened to a lunchtime radio mystery show ate 15 percent more than those who didn’t. The basic rule: distractions of all kinds make us eat, forget how much we eat, and extend how long we eat—even when we’re not hungry.”

Brian Wansink
Mindless Eating

“It’s about as close to an established fact as things get in the social sciences: People who watch a lot of TV are more likely to be overweight than people who don’t.”

Brian Wansink
Mindless Eating

“Moods, however, do seem to influence what we choose to eat. People in happy moods tended to prefer healthier foods, such as pizza or steak. People in sad moods were much more likely to reach for ice cream, cookies, or a bag of potato chips.”

Brian Wansink
Mindless Eating

“People eat more when you give them a bigger container. Period.”

Brian Wansink
Mindless Eating

“People were almost twice as likely to reach for a comfort food when they were happy than when they were sad.”

Brian Wansink
Mindless Eating

“Serving sizes start to make sense only when foods are individually packaged.”

Brian Wansink
Mindless Eating

“Suppose you found yourself two miles from home without a ride. Although you could get home three times faster if you ran, most people would settle for walking. Running wouldn’t be worth the sweat and discomfort, and walking will get you there at a reasonable and painless rate. Each step brings you a little closer, and before you know it, you are halfway home and still moving forward.

It’s the same with mindlessly losing weight. It need not be a sweaty, painful sprint. It can be a slow, steady walk that begins with removing unwanted eating cues and rearranging your home, office, and eating habits so they work for you and your family rather than against you. These comfortable steps will add up — one or two pounds a month. Before long you’ll find yourself at home.”

Brian Wansink
Mindless Eating

“The beauty of impulse eating may be that you end up eating less—when you do eat—than someone who has been thinking about the food for hours. The more you think of something, the more of it you’ll eat.”

Brian Wansink
Mindless Eating

“The best diet is the one you don't know you're on.”

Brian Wansink
Mindless Eating

“The heavier a person was — American or French — the more they relied on external cues to tell them when to stop eating and the less they relied on whether they felt full.”

Brian Wansink
Mindless Eating

“The idea of eating better is do-able. While eating right is a long-term goal, eating better is something we can start today. Eating better entails small steps.”

Brian Wansink
Mindless Eating

“The real concern is with obese people. They typically underestimate how much they eat by 30 to 40 percent. Some think they eat half as much as they actually do.”

Brian Wansink
Mindless Eating

“The tendency to use a clock to tell yourself when you’re hungry seems to be especially strong for people who are overweight.”

Brian Wansink
Mindless Eating

“There's only one thing that's strong enough to defeat the tyranny of the moment. Habit.”

Brian Wansink
Mindless Eating

Products by Brian Wansink

“Unfortunately, deprivation diets don’t work for three reasons:
1) Our body fights against them;
2) our brain fights against them; and
3) our day-to-day environment fights against them.”

Brian Wansink
Mindless Eating

“Volume trumps calories. We eat the volume we want, not the calories we want.”

Brian Wansink
Mindless Eating

“We can turn the food in our life from being a temptation or a regret to something we guiltlessly enjoy. We can move from mindless overeating to mindless better eating.”

Brian Wansink
Mindless Eating

“We overeat because there are signals and cues around us that tell us to eat. It’s simply not in our nature to pause after every bite and contemplate whether we’re full. As we eat, we unknowingly — mindlessly — look for signals or cues that we’ve had enough.”

Brian Wansink
Mindless Eating

"Slim by Design" Quotes

“Hearing "can't" dares a person to find a workaround. It's a basic psychological theory called reactance - telling someone "no" just makes them want it more.”

Brian Wansink
Slim by Design

“I still don’t think most nutrition education is very effective. People know that an apple is better for them than a Snickers bar, but they eat the Snickers bar anyway.”

Brian Wansink
Slim by Design

“If a wave of veganism washed over the land, in six months there would be Broccoli Kings, Taco Bell Peppers, and McTofu Drive-Thrus.”

Brian Wansink
Slim by Design

“If you want to be skinny do what skinny people do.”

Brian Wansink
Slim by Design

“It isn't nutrition until it's eaten.”

Brian Wansink
Slim by Design

“Men shopping alone wanted all candy lines. Women shopping alone wanted more of the healthy food lines. Mothers shopping with children wanted more food-free lines. Fathers shopping with children didn’t exist.”

Brian Wansink
Slim by Design

“The consequences of not serving chocolate milk are that many don’t drink milk at all. We discovered that when eleven Oregon schools banned chocolate milk, 10 percent fewer kids drank milk, 29 percent more of the white milk taken was thrown away, and 7 percent fewer kids ate school lunches.”

Brian Wansink
Slim by Design