Chip Heath Quotes



Best 9 Quotes by Chip Heath

Decisive Quotes

“Any time in life you’re tempted to think, ‘Should I do this or that?’ instead, ask yourself, ‘Is there a way I can do this and that?”

Decisive

Made to Stick Quotes

“Anger prepares us to fight and fear prepares us to flee.”

Made to Stick

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.”

Made to Stick

“The first problem of communication is getting people's attention.”

Made to Stick

“The most basic way to get someone's attention is this: Break a pattern.”

Made to Stick

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

Made to Stick

“When you say three things, you say nothing.”

Made to Stick

Switch Quotes

“Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.”

Switch

“Knowledge does not change behavior. We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.”

Switch

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“Lovallo and Kahneman offer a useful prescription to repair this cognitive bias: Get the data. Track down actual figures on launch failure rates for your company, your industry, other industries or projects similar to yours. The numbers will be fascinating – and sobering.”


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