Chip Heath quotes

Who the hell is Chip Heath?

Chip Heath is the author of the book Made to Stick: Why some ideas survive and others die.

Chip Heath books

Chip Heath quotes

“Anger prepares us to fight and fear prepares us to flee.”

Chip Heath Made to Stick

“Any time in life you’re tempted to think, ‘Should I do this or that?’ instead, ask yourself, ‘Is there a way I can do this and that?”

Chip Heath Decisive

“Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.”

Chip Heath Switch

“Knowledge does not change behavior. We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.”

Chip Heath Switch

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.”

Chip Heath Made to Stick

“The first problem of communication is getting people's attention.”

Chip Heath Made to Stick

“The most basic way to get someone's attention is this: Break a pattern.”

Chip Heath Made to Stick

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

Chip Heath Made to Stick

“When you say three things, you say nothing.”

Chip Heath Made to Stick