Chip Heath Quotes

“Any time in life you’re tempted to think, ‘Should I do this or that?’ instead, ask yourself, ‘Is there a way I can do this and that?”

“Anger prepares us to fight and fear prepares us to flee.”

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.”

“The first problem of communication is getting people's attention.”

“The most basic way to get someone's attention is this: Break a pattern.”

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

“When you say three things, you say nothing.”

“Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.”

“Knowledge does not change behavior. We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.”