Chip Heath Quotes

Who is Chip Heath?

Chip Heath is the author of the book Made to Stick: Why some ideas survive and others die.

Born July 19, 1963
Age 59 years old

Books by Chip Heath

Chip Heath Sources

Best 9 Quotes by Chip Heath

Decisive Quotes

“Any time in life you’re tempted to think, ‘Should I do this or that?’ instead, ask yourself, ‘Is there a way I can do this and that?”


Made to Stick Quotes

“Anger prepares us to fight and fear prepares us to flee.”

Made to Stick

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.”

Made to Stick

“The first problem of communication is getting people's attention.”

Made to Stick

“The most basic way to get someone's attention is this: Break a pattern.”

Made to Stick

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

Made to Stick

“When you say three things, you say nothing.”

Made to Stick

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Switch Quotes

“Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.”


“Knowledge does not change behavior. We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.”


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“Type I thoughts = ideas you have.
Type II thoughts = ideas you act upon.
Type I thoughts have never changed the world.”

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Chip Heath Sources