Chip Heath Quotes

“Anger prepares us to fight and fear prepares us to flee.”

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.”

“The first problem of communication is getting people's attention.”

“The most basic way to get someone's attention is this: Break a pattern.”

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

“When you say three things, you say nothing.”