Claude C. Hopkins Quotes


 
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Best 40 Quotes by Claude C. Hopkins – Page 1 of 2

My Life in Advertising Quotes

“A man who has made a success desires to see others make a success. A man who has worked wants to see others work. I am that way. Countless young people now flock to my home, but the welcome ones are those who work, whether young men or young women. A boy having a good time on his father's money has always been offensive to me. So, to a degree, a young woman.”

My Life in Advertising

“Advertising is much like war, minus the venom.”

My Life in Advertising

“If a thing is useful they call it work, if useless they call it play. One is as hard as the other. One can be just as much a game as the other. In both there is rivalry. There’s a struggle to excel the rest. All the difference I see lies in attitude of mind.”

My Life in Advertising

“Never be led in new paths by the blind.”

My Life in Advertising

“None but those who regard advertising as some magic dreamland will ever try to sell without sampling.”

My Life in Advertising

“Picture what others wish to be, not what they may be now.”

My Life in Advertising

“The advertising man who spares the midnight oil will not get very far.”

My Life in Advertising

“We cannot go after thousands of men until we learn how to win one.”

My Life in Advertising

“When I find what seems to be the right course I always wish to keep it. There may be another way to success, even to greater success. But the chances are against it. The ways to great success in any line are not numerous. When a certain method has proved itself profitable I hesitate to drop it, until I have found and proved a better method by some local tests. The best way found to sell a product to thousands is probably the best way to sell other thousands.”

My Life in Advertising

Scientific Advertising Quotes

“A man coined to superlative must expect that his every statement will be taken with some caution.”

Scientific Advertising

“Address the people you seek, and them only.”

Scientific Advertising

“Advertising pictures should not be eccentric. Don’t treat your subject lightly. Don’t lessen respect for your self or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.”

Scientific Advertising

“Almost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table.”

Scientific Advertising

“Changing people’s habits is very expensive.”

Scientific Advertising

“Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way.”

Scientific Advertising

“Don't think of people in the mass. This gives you a blurred view.”

Scientific Advertising

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“There is no expedient to which a man will not resort to avoid the real labor of thinking.”


More quotes by Robert Cialdini

“Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader.”

Scientific Advertising

“Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject.”

Scientific Advertising

“Genius is the art of taking pains.”

Scientific Advertising

“Impressive claims are made far more impressive by making them exact.”

Scientific Advertising

“In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer.”

Scientific Advertising

“Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.”

Scientific Advertising

“No generality has any weight whatever. It is like saying “how do you do?” When you have no intention of inquiring about one’s health. But specific claims when made in print are taken at their value.”

Scientific Advertising

“People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions, by popular favour. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd. That is a factor not to be overlooked.”

Scientific Advertising

“People don’t buy from clowns.”

Scientific Advertising

“People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print, they choose their own companions, their own subjects. They were to be amused or benefitted.”

Scientific Advertising

“Platitudes and generalities roll of the human understanding like water from a duck.”

Scientific Advertising

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.”

Scientific Advertising

“Scientific advertising has altered many old plans and conceptions. It has proved many long-established methods to be folly.”

Scientific Advertising

“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”

Scientific Advertising

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“We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.”


More quotes by Robert Cialdini

 
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