Who the heck is Claude C. Hopkins?

Claude C. Hopkins is one of the first advertising pioneers.

Quotes by Claude C. Hopkins

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.”

Claude C. Hopkins Scientific Advertising

“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”

Claude C. Hopkins Scientific Advertising