Dakota Robertson Quotes

“10 bulletproof copywriting tips:

1. Be specific
2. Use stories
3. Remove fluff
4. Create tension
5. Target an audience
6. Avoid passive voice
7. Write conversationally
8. Write shorter paragraphs
9. Use more short sentences
10. Use words 'you' and 'your'”

“Avoid words that end with '-ing'.”

“Bet on the person who's willing to bet on themselves, despite all odds.”

“Curation isn't creation.”

“Delete 'very' from your vocabulary.”

“Don't become the best. Become the only.”

“Don’t use the word 'really' when describing something.”

“Families started falling apart when we stopped eating around the dinner table.”

“Feel the pain of change or suffer the feeling of regret.”

“Get shit done, but live your life.

You're not a 'slave' if you work a 9-5.
You're not a 'loser' if you watch Netflix.
You're not 'lazy' if you wake up after 6am.

Stop listening to toxic accounts on social media.”

“Hey motherf*cker.
Yeah, you.

Get 8 hours of sleep, stand up straight, look people in the eye, dress nice, lift heavy shit, eat well.

You're someone of value. Treat yourself like it.”

“How to get rich:

Charge lots of money to help people get richer.”

“I love business because it's pure self-improvement.

Didn't manage your time? It's your fault.
Didn't generate leads? It's your fault.
Didn't make a sale? It's your fault.

You and your skills are the bottleneck. And it's all within your control.”

“Ideas happen when pen meets paper. Results happen when ideas meet action.”

“If you're a writer, learn persuasion.
If you're a creator, learn persuasion.
If you're an entrepreneur, learn persuasion.

If people knew how to help themselves, they'd all be millionaires, fit, and happy.
To change the world, you need to change people's limiting beliefs.”

“It’s safer to be risky.”

“Learn to write.

You can change more lives with your words than your hands.”

“Life is a video game:

- Grind to learn skills
- Use skills to earn money
- Reinvest in better gear and skills
- Team up with others to take on bigger challenges

Be the main character, not an NPC.”

“My $3,000/month clients never asked if I had a degree.
My $7,000/month clients never asked if I had a degree.
My $12,000/month clients never asked if I had a degree.

If you can get results, you’re qualified.”

“Never use a complex word when a simple one will do.”

“Next time you can't think of what to write, ask yourself these 3 questions:

- What are you trying to say?
- Who are you saying it to?
- Why should they care?

Answer these and everything falls into place.”

“No higher ROI than educating yourself.”

“People are on Twitter for 3 reasons: To be validated, entertained, or educated. If your content isn't aligned with one of these 3, you'll struggle to grow.”

“People buy based off emotion, then justify with logic.

So… Use stories in your copy, then back it up with statistics, data, graphs etc. supporting your claims.”

“Protect your dopamine or your dopamine will be depleted.
Productize your skills or your skills will be commoditized.
Educate your mind or your mind will be indoctrinated.”

“Raise your prices, lower your stress.”

“Read your writing out loud to catch mistakes.”

“Saying 'I think…' makes your writing sound weak.”

“Space out your paragraphs so they’re easier to read.”

“Starting sentences with 'there' makes your writing hard to understand.”