Dan S. Kennedy Quotes

“I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount.

When I choose to read with my mid morning coffee break and you choose to blather about trivia with friends, when I choose to study for an hour sitting on my backyard deck at day's end but you choose to watch a TIVO'd American Idol episode, we reveal much.

When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains, and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.”

“If you can't manage your time, you won't have to worry about managing your money.”

“If you haven’t pissed someone off by noon, then you probably aren’t making any money.”

“The higher the income, the more the person paid for who they are, rather than what they do.”

“As an ethical, moral person, you probably think: “Hey, I don’t want more than my fair share.” But that reveals belief that wealth is limited.

If you believe wealth is unlimited, there’s no such thing as a share of it. Everybody’s share is unlimited.

There’s nothing to have a share of. There’s only unlimited. Your fair share is all you can possibly attract. As is anybody and everybody else’s.”

“Entrepreneurial success and wealth creation, as well as wealth attraction, requires a willingness to risk and experience failure, and the emotional resiliency to recover from it quickly, decisively, passionately, and persistently.”

“Fears about money inhibit your wealth attraction powers. Absence of fears about money releases your full wealth attraction power.”

“Few people are attracted to whiners, complainers, excuse-makers, wimps. Hanging out with a victim is not appealing to most reasonably sane people.

Who wants to be around or involved with an emotional cripple? The person in the victim shirt tends to wear out his welcome early. As he should.

His thinking, his beliefs, and his behavior are even more repellant to money and wealth than they to other people.”

“I want it all. And I want it delivered.”

“Money doesn’t have a conscience. It’s paper. That’s all it is. It’s just paper. It’s not significantly different than the paper that’s in your book.

It’s green and it’s got some kind of woven crap in it so that, theoretically, we can’t counterfeit it. But it’s paper. It doesn’t know if you’re a priest or a p*rnographer.

Look, it’s paper. That’s all it is. Nothing less. It’s just paper. It doesn’t have a conscience, it doesn’t know what you are, doesn’t know what you do, doesn’t care. It just moves around. That’s all.”

“The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.”

“Too often, achievement, accomplishment, ambition is defined as greed. Here’s my clarification: greed is attempting to get something for nothing, to take without exchange.”

“Ultimately, as always, the way the majority thinks about money is wrong. Thinking that virtue or talent or superior product quality or service entitles you to success is fantastical and foolish.”

“Wealth and rarity go together. The rarer the art, the piece of jewelry, the designer gown, the travel experience, the first edition book, the celebrity’s autograph, the professional expertise, the higher the price paid, the greater the appreciation, the greater the demand.”

“Well, here’s the trick about money. The understanding that it is available in unlimited supply and readily replaceable changes everything.”

“Your business isn’t different. Nor is anybody else's.”

“I know the mind, like the parachute, is most valuable open.”

“There are three types of people: those who make things happen, those who watch things happen, and those who wonder what happened.”

“All successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action.”

“Always enter the conversation already occurring in the customer's mind.”

“Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in.

Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family.”

“Envelopes actually addressed by hand often outperform all others in controlled split-tests.”

“Get a fix on the prospect/customer/client and on his or her desires; failing to do so will undermine all your other efforts.”

“People do not buy things for what they are; they buy things for what they do.”

“Proof by demonstration is extremely important.”

“Remember that photographs outperform drawings and illustrations.”

“The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person.”

“The only sure way to keep your own accumulated but untested opinions and beliefs about your customers from sabotaging your sales letters is to start anew, from scratch, and to engage in getting to know the customers just as if you were arriving to write for them for the first time, with no foreknowledge.”

“There is a classic sales legend about the hotshot salesman pitching a new home-heating system to a little old lady. He told her everything there was to tell about BTUs, construction, warranties, service, and so on.

When he finally shut up, she said: I have just one question — will this thing keep a little old lady warm?”

“Write for the buyer, not the nonbuyer. Real prospects are hungry for information.”