Dan S. Kennedy Quotes

Who is Dan S. Kennedy?

Dan S. Kennedy is an American businessman and the founder of Magnetic Marketing. Kennedy is also the author of 'The Ultimate Sales Letter', 'The Ultimate Marketing Plan' and 'No B.S. Wealth Attraction In The New Economy'.

Born December 22, 1954

Books by Dan S. Kennedy


Best 30 Quotes by Dan S. Kennedy

“I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount.

When I choose to read with my mid morning coffee break and you choose to blather about trivia with friends, when I choose to study for an hour sitting on my backyard deck at day's end but you choose to watch a TIVO'd American Idol episode, we reveal much.

When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains, and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.”

“If you can't manage your time, you won't have to worry about managing your money.”

“The higher the income, the more the person paid for who they are, rather than what they do.”

“If you haven’t pissed someone off by noon, then you probably aren’t making any money.”

No B.S. Wealth Attraction In The New Economy Quotes

“As an ethical, moral person, you probably think “Hey, I don’t want more than my fair share.” But that reveals belief that wealth is limited. If you believe wealth is unlimited, there’s no such thing as a share of it. Everybody’s share is unlimited. There’s nothing to have a share of. There’s only unlimited. Your fair share is all you can possibly attract. As is anybody and everybody else’s.”

No B.S. Wealth Attraction In The New Economy

“Entrepreneurial success and wealth creation, as well as wealth attraction, requires a willingness to risk and experience failure, and the emotional resiliency to recover from it quickly, decisively, passionately, and persistently.”

No B.S. Wealth Attraction In The New Economy

“Fears about money inhibit your wealth attraction powers. Absence of fears about money releases your full wealth attraction power.”

No B.S. Wealth Attraction In The New Economy

“Few people are attracted to whiners, complainers, excuse-makers, wimps. Hanging out with a victim is not appealing to most reasonably sane people. Who wants to be around or involved with an emotional cripple? The person in the victim shirt tends to wear out his welcome early. As he should. His thinking, his beliefs, and his behavior are even more repellant to money and wealth than they to other people.”

No B.S. Wealth Attraction In The New Economy

“I want it all. And I want it delivered.”

No B.S. Wealth Attraction In The New Economy

“Money doesn’t have a conscience. It’s paper. That’s all it is. It’s just paper. It’s not significantly different than the paper that’s in your book. It’s green and it’s got some kind of woven crap in it so that, theoretically, we can’t counterfeit it. But it’s paper. It doesn’t know if you’re a priest or a pornographer. Look, it’s paper. That’s all it is. Nothing less. It’s just paper. It doesn’t have a conscience, it doesn’t know what you are, doesn’t know what you do, doesn’t care. It just moves around. That’s all.”

No B.S. Wealth Attraction In The New Economy

“The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.”

No B.S. Wealth Attraction In The New Economy

“Too often, achievement, accomplishment, ambition is defined as greed. Here’s my clarification: greed is attempting to get something for nothing, to take without exchange.”

No B.S. Wealth Attraction In The New Economy

“Ultimately, as always, the way the majority thinks about money is wrong. Thinking that virtue or talent or superior product quality or service entitles you to success is fantastical and foolish.”

No B.S. Wealth Attraction In The New Economy

“Wealth and rarity go together. The rarer the art, the piece of jewelry, the designer gown, the travel experience, the first edition book, the celebrity’s autograph, the professional expertise, the higher the price paid, the greater the appreciation, the greater the demand.”

No B.S. Wealth Attraction In The New Economy

Products by Dan S. Kennedy

“Well, here’s the trick about money. The understanding that it is available in unlimited supply and readily replaceable changes everything.”

No B.S. Wealth Attraction In The New Economy

“Your business isn’t different. Nor is anybody else's.”

No B.S. Wealth Attraction In The New Economy

You Might Like

“Most people spend the first half of their life saying they’re too young and the second half saying they’re too old.”

6 Months to 6 Figures


More quotes by Peter Voogd

The Ultimate Marketing Plan Quotes

“I know the mind, like the parachute, is most valuable open.”

The Ultimate Marketing Plan

“There are three types of people: those who make things happen, those who watch things happen, and those who wonder what happened.”

The Ultimate Marketing Plan

The Ultimate Sales Letter Quotes

“All successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action.”

The Ultimate Sales Letter

“Always enter the conversation already occurring in the customer's mind.”

The Ultimate Sales Letter

“Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family.”

The Ultimate Sales Letter

“Envelopes actually addressed by hand often outperform all others in controlled split-tests.”

The Ultimate Sales Letter

“Get a fix on the prospect/customer/client and on his or her desires; failing to do so will undermine all your other efforts.”

The Ultimate Sales Letter

“People do not buy things for what they are; they buy things for what they do.”

The Ultimate Sales Letter

“Proof by demonstration is extremely important.”

The Ultimate Sales Letter

“Remember that photographs outperform drawings and illustrations.”

The Ultimate Sales Letter

“The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person.”

The Ultimate Sales Letter

“The only sure way to keep your own accumulated but untested opinions and beliefs about your customers from sabotaging your sales letters is to start anew, from scratch, and to engage in getting to know the customers just as if you were arriving to write for them for the first time, with no foreknowledge.”

The Ultimate Sales Letter

Products by Dan S. Kennedy

“There is a classic sales legend about the hotshot salesman pitching a new home-heating system to a little old lady. He told her everything there was to tell about BTUs, construction, warranties, service, and so on. When he finally shut up, she said: I have just one question — will this thing keep a little old lady warm?”

The Ultimate Sales Letter

“Write for the buyer, not the nonbuyer. Real prospects are hungry for information.”

The Ultimate Sales Letter

You Might Like

“1.​ Set your target price (your goal).
2. ​Set your first offer at 65 percent of your target price.
3. ​Calculate three raises of decreasing increments (to 85, 95, and 100 percent).
4. ​Use lots of empathy and different ways of saying 'No' to get the other side to counter before you increase your offer.
5. ​When calculating the final amount, use precise, non-round numbers like, say, $37,893 rather than $38,000. It gives the number credibility and weight.
6.​ On your final number, throw in a non-monetary item (that they probably don’t want) to show you’re at your limit. The genius of this system is that it incorporates the psychological tactics we’ve discussed – reciprocity, extreme anchors, loss aversion, and so on – without you needing to think about them.”

Never Split the Difference


More quotes by Chris Voss

You Might Like These Related Authors