Dan Peña Quotes

Who is Dan Peña?

Daniel Steven Peña Sr. is a Mexican American businessman and billionaire. He is known for his flamboyant style and wise sayings called 'Penaisms'.

Born August 10, 1945

Books by Dan Peña


Best 227 Quotes by Dan Peña | Page 1 of 8

“A CEO’s most important task: Never stop becoming qualified for the job.”

Dan Peña

“A deal has to sound good before it is good.”

Dan Peña

“A deal is either hot — or it's not.”

Dan Peña

“A famous man once said, ‘A sure formula for failure is to try and please everyone.’ Some might say I built a career on doing just the opposite of pleasing everyone.”

Dan Peña

“A good plan executed today is better than a great plan executed next week.”

Dan Peña

“A guarantor is a fool with a pen.”

Dan Peña

“A man who dwells on his past, robs his future.”

Dan Peña

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“Absence of evidence is not evidence of absence. Just because something has never been done doesn't mean it can't be done. The fact you have never seen or heard something is not proof that it doesn't exist.”

Dan Peña

“All my life, I was always in a hurry. I was always hustling!”

Dan Peña

“All our lives we are told by the pundits our goals are not realistic. Our dreams are too far-fetched. Our expectations are too high!”

Dan Peña

“All super high performance people go against conventional wisdom.”

Dan Peña

“All you need is the desire, passion, and will to fulfil your dreams!”

Dan Peña

“Always maintain your personal relationships on the same plane upon which they were formed. True friends will rejoice in your professional successes. Allow them to enjoy them with you. Never reassess their personal and professional lives in terms of your own.”

Dan Peña

“Always respect the individual on the other side of the deal. He is not as stupid as you may think. And you're not as smart as you think.”

Dan Peña

Products by Dan Peña

“Always shoot for the moon. Even if you don’t hit the bulls-eye, you’ll at least get 80 percent.”

Dan Peña

“Always tell the truth, no matter what. The truth will set you free!”

Dan Peña

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“Tell the truth. Or at least don’t lie.”

12 Rules for Life


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“Always, always, always pay yourself - and your employees - first! Through all economic cycles.”

Dan Peña

“Any problem solved will be replaced immediately by a larger more complicated one!”

Dan Peña

“Ask and you shall receive.”

Dan Peña

“Become more disciplined. The pain of discipline hurts less than the pain of regret.”

Dan Peña

“Being all you can be is possible for anyone, but super success is not for everyone. Period.”

Dan Peña

“Build something that is worthy and stands for something to someone.”

Dan Peña

“Business deals start and end with people — the interaction of flesh and blood, bone and sinew, heart and mind, emotion and soul.”

Dan Peña

“Business opportunities abound - but formidable barriers exist. And the biggest barrier is psychological. It is you.”

Dan Peña

“Business should not run smoothly while you're making your Quantum Leap. Chaos is normal. The business on quiet waters is still in the harbor.”

Dan Peña

“Cash only prolongs death. It doesn’t avoid it.”

Dan Peña

“Choose your battles. No one should sue over every wrong.”

Dan Peña

“Conventional wisdom is almost always wrong.”

Dan Peña

Products by Dan Peña

“Do what 98% of others won’t.”

Dan Peña

“Don't be a loser.”

Dan Peña

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“Relish competition, and understand that it’s healthy and will make you and your business stronger.”


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