Dave Kerpen Quotes

“A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.”

“It's important to think of every customer as an online celebrity with followers, friends, and above all influence”

“Listen first and never stop listening.”

“The lesson here is clear: Stay true to yourself and you’ll give your organization more opportunities in the long run.

Stray from your true self, and you’ll risk not only losing yourself, but losing your organization’s strengths as well.”

“Being likeable isn't just about social media or business – it's about living life, to its fullest. ”

“If you want to grow a social presence, you have to take the time and energy to attract the low-hanging fruit: your current customers and other people who know you.

From there, you’ll gain other fans and followers who are likely to eventually buy from you. But you have to start with your current customers.”

“In the beginning, there was Adam and Eve. Eve said to Adam, “You’ve got to try this apple,” and the first marketing interaction in the history of the world had taken place.”

“Listen carefully, be transparent, be responsive, be authentic, tell great stories – the qualities that would make you the hotshot at a party – and they'll make your organization a likeable one on social networks.”

“People like to share with and feel connected to each other, brands, organizations, and even governments they like and trust”

“Why would you possibly make a decision about a doctor, an attorney, a mechanic, or any important product or service for that matter based on advertising or Google search placement.”

“Sure, not everyone who posts on your Facebook wall or tweets about you has as much sway or trendsetting ability as some celebrities, but they certainly can spread the word on your behalf — easily and quickly — especially if you thank and encourage them.

Some users probably have more online influence than some so-called celebrities too!”

“The do-not-delete (DND) rule states that unless a comment is obscene, profane, or bigoted, or it contains someone’s personal and private information, it should never be deleted from a social network site.

It might be best to illustrate the wisdom of the DND rule by first playing out a scenario in which you don’t follow it.”

“After conducting years of research on the most effective and least effective traits of leaders, Bell advised leaders to 'listen like children watch TV'.”

“As you develop your online persona, be sure to convey your in-real-life self in your digital presence.

Rather than trying to create boundaries between personal and professional and online and offline, learn to harmonize them. Find and share your authentic voice.”

“Be generous in retweeting people. Promote the heck out of everyone.”

“Dale Carnegie put it this way, and I agree: A man convinced against his will is of the same opinion still.”

“Everyone loves to imagine at least a little bit, so when we give people permission to imagine by using the word, they appreciate it.”

“Everywhere except the poker table, bluffing fails.”

“However, when you’re accountable to too many people, it’s like being accountable to no one.

Thus, the best scenario is to find one accountability partner who can help you and whom you can help.”

“Ideally, you want to strike a balance of no more than 30 percent promoting yourself and at least 70 percent promoting others.”

“Instead of embracing the manager or teacher title, embrace the title of coach.”

“It’s all about them, not you. Inspiring your audience is all about helping them see their own vision, not yours.”

“It’s not my job to teach you. It’s your job to learn. I’m just here to coach you along the way, Doc would say to us on a typical day.

He was one part teacher, one part coach, and one part cheerleader — always positive, helpful, and encouraging.”

“Luckily, in today’s online world, you don’t have to be a Hollywood producer or a published author or have a podium to sell a story.”

“Many people are so afraid to get a 'no' that they don’t ask for a 'yes'.

The ironic thing here is that they’re virtually guaranteeing getting a 'no' by not asking for a 'yes'.”

“People in general don’t want advice even when they ask for it. They just want to feel heard.”

“People like hearing success stories. But you know what they like more? Their own success stories.”

“The days of forcing or bullying your way to the top are over.”

“The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures.”

“The problem with sharing accomplishments on social media (aka bragging), however, is there’s no tone or body language to help convey your meaning, and that means it’s very easy for people to lose the context and not get your intention right.”