David Ogilvy Quotes Page 2


 
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Best 41 Quotes by David Ogilvy – Page 2 of 2

Ogilvy on Advertising Quotes

“It will help you recognize a big idea if you ask yourself five questions:

1 Did it make me gasp when I first saw it?
2 Do I wish I had thought of it myself?
3 Is it unique?
4 Does it fit the strategy to perfection?
5 Could it be used for 30 years? ”

Ogilvy on Advertising

“Never allow two people to do a job which one could do.”

Ogilvy on Advertising

“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered.”

Ogilvy on Advertising

“Only amateurs use short copy.”

Ogilvy on Advertising

“Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.”

Ogilvy on Advertising

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”

Ogilvy on Advertising

“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.”

Ogilvy on Advertising

“The headlines which work best are those which promise the reader a benefit.”

Ogilvy on Advertising

“The most effective leader is the one who satisfies the psychological needs of his followers.”

Ogilvy on Advertising

“Whatever you do, for goodness sake, don’t change the name of your corporation to initials.”

Ogilvy on Advertising

“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.”

Ogilvy on Advertising

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