Edward de Bono Quotes

Who is Edward de Bono?

Edward Charles Francis Publius de Bono (born 19 May 1933) is a Maltese physician, psychologist, philosopher, author, inventor and consultant. Edward de Bono coined the term 'lateral thinking' and is known for his books 'Six Thinking Hats', 'The Use of Lateral Thinking' and 'How to Have a Beautiful Mind'.

Born May 19, 1933

Books by Edward de Bono


Best 28 Quotes by Edward de Bono

“A memory is what is left when something happens and does not completely unhappen.”

Edward de Bono

“An idea that is developed and put into action is more important than an idea that exists only as an idea.”

Edward de Bono

“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.”

Edward de Bono

“f you never change your mind, why have one?”

Edward de Bono

“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was 'wrong'.”

Edward de Bono

“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.”

Edward de Bono

“Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of the car is separate from the way the car is driven.”

Edward de Bono

“Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.”

Edward de Bono

“Simplicity before understanding is simplistic; simplicity after understanding is simple.”

Edward de Bono

“The image that concerns most people is the reflection they see in other people's minds.”

Edward de Bono

“The need to be right all the time is the biggest bar to new ideas.”

Edward de Bono

“The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”

Edward de Bono

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.”

Edward de Bono

“We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.”

Edward de Bono

"How to Have a Beautiful Mind" Quotes

“A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.”

Edward de Bono
How to Have a Beautiful Mind

“A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.”

Edward de Bono
How to Have a Beautiful Mind

“A question is a polite way of demanding something.”

Edward de Bono
How to Have a Beautiful Mind

“You do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there. They underlie practical things we do- even when we are not conscious of them.”

Edward de Bono
How to Have a Beautiful Mind

"I am Right, You are Wrong" Quotes

“Democracy is an excellent way of ensuring that nothing much gets done. There are always interests that might get trampled upon.”

Edward de Bono
I am Right, You are Wrong

“The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.”

Edward de Bono
I am Right, You are Wrong

"Lateral Thinking" Quotes

“A problem is simply the difference between what one has and what one wants.”

Edward de Bono
Lateral Thinking

Products by Edward de Bono

“No amount of excellence on the part of a computer can lead to the solution of a problem if the problem has been incorrectly defined by the programmer.”

Edward de Bono
Lateral Thinking

“To cultivate a pleasure in being wrong sounds perverse, yet losing an argument means escaping from an old idea and the acquisition of a new way of looking at things.”

Edward de Bono
Lateral Thinking

"Six Thinking Hats" Quotes

“Creativity involves provocation, exploration and risk taking. Creativity involves 'thought experiments.' You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.”

Edward de Bono
Six Thinking Hats

“Real life, however, is very different from school sums. There is usually more than one answer. Some answers are much better than others: they cost less, are more reliable or are more easy to implement. There is no reason at all for supposing that the first answer has to be the best one.”

Edward de Bono
Six Thinking Hats

“We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.”

Edward de Bono
Six Thinking Hats

"The Use of Lateral Thinking" Quotes

“Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.”

Edward de Bono
The Use of Lateral Thinking

"Think!: Before It's Too Late" Quotes

“If you understand the system you can design appropriate action.”

Edward de Bono
Think!: Before It's Too Late