Edward de Bono Quotes

“Creativity involves provocation, exploration and risk taking. Creativity involves 'thought experiments.' You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.”

“Real life, however, is very different from school sums. There is usually more than one answer. Some answers are much better than others: they cost less, are more reliable or are more easy to implement. There is no reason at all for supposing that the first answer has to be the best one.”

“We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.”