Eric Ries Quotes

“Anything customers experience from their interaction with a company should be considered part of that company’s product.”

“Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner.”

“Build, measure, learn.”

“Customers don’t care how much time something takes to build. They care only if it serves their needs.”

“Failure is a prerequisite to learning.”

“If we do not know who the customer is, we do not know what quality is.”

“Most of the time, customers don’t know what they want in advance.”

“Reading is good, action is better.”

“Success is not delivering a feature; success is learning how to solve the customer’s problem.”

“The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.”

“The only way to win is to learn faster than anyone else.”

“This is an important rule: a good design is one that changes customer behavior for the better.”

“This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.”

“We must learn what customers really want, not what they say they want or what we think they should want.”

“What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?”

“When in doubt, simplify.”