Eric Ries quotes

Who is Eric Ries?

American entrepreneur and author of The Lean Startup.

Eric Ries quotes

“Anything customers experience from their interaction with a company should be considered part of that company’s product.”

Eric Ries The Lean Startup

“Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner.”

Eric Ries The Lean Startup

“Build, measure, learn.”

Eric Ries The Lean Startup

“Customers don’t care how much time something takes to build. They care only if it serves their needs.”

Eric Ries The Lean Startup

“Failure is a prerequisite to learning.”

Eric Ries The Lean Startup

“If we do not know who the customer is, we do not know what quality is.”

Eric Ries The Lean Startup

“Most of the time, customers don’t know what they want in advance.”

Eric Ries The Lean Startup

“Reading is good, action is better.”

Eric Ries The Lean Startup

“Success is not delivering a feature; success is learning how to solve the customer’s problem.”

Eric Ries The Lean Startup

“The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.”

Eric Ries The Lean Startup

“The only way to win is to learn faster than anyone else.”

Eric Ries The Lean Startup

“This is an important rule: a good design is one that changes customer behavior for the better.”

Eric Ries The Lean Startup

“This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.”

Eric Ries The Lean Startup

“We must learn what customers really want, not what they say they want or what we think they should want.”

Eric Ries The Lean Startup

“What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?”

Eric Ries The Lean Startup

“When in doubt, simplify.”

Eric Ries The Lean Startup