Guy Kawasaki quotes

Who on Earth is Guy Kawasaki?

Guy Kawasaki is an American marketing specialist and author.

Guy Kawasaki books

Guy Kawasaki quotes

“A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.”

Guy Kawasaki

“As a rule of thumb, when I see a projection, I add one year to delivery time and multiply revenues by 0.1.”

Guy Kawasaki

“Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.”

Guy Kawasaki

“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”

Guy Kawasaki

“Everyone is better than you at something. If you have a tough time accepting others, it’s probably because you think you’re superior to them. However, you’re not superior to every person in every way.”

Guy Kawasaki

“Ideas are easy. Implementation is hard.”

Guy Kawasaki

“If you don't toot your own horn, don't complain that there's no music.”

Guy Kawasaki

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.”

Guy Kawasaki

“Pursuing your passions makes you more interesting, and interesting people are enchanting.”

Guy Kawasaki

“Steve Jobs has a saying that A players hire A players; B players hire C
players; and C players hire D players. It doesn't take long to get to Z
players. This trickle-down effect causes bozo explosions in companies.”

Guy Kawasaki

“Steve Jobs proves that it's OK to be an asshole... He just has a different OS.”

Guy Kawasaki

“Take my word for it: More people will like you if you believe that people are good until proven bad.”

Guy Kawasaki

“The first good reason to write a book is to add value to people’s lives.”

Guy Kawasaki

“The next time you think that there's something that you can't live without, wait for a week and then see if you're still alive or not.”

Guy Kawasaki

“There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum game: what someone else eats, they cannot eat. Bakers do not believe that the world is a zero-sum game because they can bake more and bigger pies.”

Guy Kawasaki

“Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.”

Guy Kawasaki

“Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.”

Guy Kawasaki