Ian Cassel Quotes

Who is Ian Cassel?

Ian Cassel is an American business owner and stock market investor from Pennsylvania.

Born January 01, 1981

Books by Ian Cassel


Best 50 Quotes by Ian Cassel

“10% of successful stock picking is picking great stocks. The other 90% is not selling them.”

Ian Cassel

“18 years ago, my mentor picks me up from the airport and we went to a casino. We played craps, took out a $10k marker. The table was empty. He started winning and the table got full. He looked at me and said, "Whether it's stocks, craps, business, life, people are attracted to winners.”

Ian Cassel

“A microcap investor’s goal is to find something great when no analyst covers it and still be holding when the 10th analyst initiates coverage on it.”

Ian Cassel

“All great companies started as small companies.”

Ian Cassel

“All great companies started as small companies. Find them.”

Ian Cassel

“Do everything with excellence. How you do the small things is how you do everything. You don’t know who is watching.”

Ian Cassel

“Don’t spend the next ten years bragging about the returns you had 20 years ago. Keep learning and evolving.”

Ian Cassel

“During a lifetime you will own 10-20 big winners and 100’s of losers. Successful stock picking isn’t just picking winners. It also means picking out the losers in the portfolio. Losers aren’t stocks that go down – they are underperforming businesses you keep holding.”

Ian Cassel

“f you don’t cringe a little bit when you read something you wrote or believed 3-5-10 years ago then you aren’t growing.”

Ian Cassel

“Great stocks are doubted the whole way up”

Ian Cassel

“Here is a fact that few in the financial world want you to know. Individual investors have an edge over investment managers, advisors, analysts, or anyone forced to prove how smart they are to others. You don’t need to have an opinion on everything. You don’t have distractions. All you have to do is focus on making a few good investment decisions per year and living a great life.”

Ian Cassel

“I believe the true financial test is turning a small amount of money into a larger amount of money and then supporting yourself on that capital over the long term.”

Ian Cassel

“I built my capital base in my early 20’s by concentrating in 2-4 companies. I was right half the time and different degrees of wrong the other half. It makes for a volatile portfolio, but I still think it’s the best way to learn because every decision is amplified (good and bad).”

Ian Cassel

“I don't invest the same way as I did 3, 5, 10, 15 years ago. Investing is a journey of continuous improvement. Inside every investor is a better investor.”

Ian Cassel

“I started out investing in story stocks.”

Ian Cassel

“I think a lot of people make the mistake of thinking they need enough money to do nothing. This is incorrect. You just need enough to do whatever you want.”

Ian Cassel

“If you don’t feel uncomfortable, stretched, and intimidated by a goal you are pursuing you aren’t thinking big enough.”

Ian Cassel

“Investing’s greatest lessons can’t be taught. We like to think they can, but they can't. They have to be experienced and the best teacher is loss.”

Ian Cassel

“It's a great sign when a majority of people get angry at you for being bullish on a stock, sector, and/or market.”

Ian Cassel

“It's easy to over-analyze when stocks are going down (fear) and under-analyze when stocks are going up (greed).”

Ian Cassel

“It’s crazy the complaining about stock prices. If you aren’t excited about some of the prices you are getting you are in the wrong business.”

Ian Cassel

Products by Ian Cassel

“It’s often how we navigate the valleys in our lives that dictates our future direction.”

Ian Cassel

“Many of us already own the stocks we need to outperform. We just can’t get scared out of them.”

Ian Cassel

“Me talking to my daughter - "Daddy will help you."

Me talking to my son - "Life is hard. Figure it out boy.”

Ian Cassel

“Nothing better than stumbling on a new idea that makes you stop everything you are doing.”

Ian Cassel

“Nothing tests your conviction like falling stock prices. Conviction isn’t proven on the mountaintop, it’s proven in the valley.”

Ian Cassel

“One of the ultimate signs of investment maturity is when you can buy a stock higher that you passed on lower - when you can look at the same company through unbiased eyes not calloused by a cost basis that could have been.”

Ian Cassel

“Only later do you realize if you didn’t survive the last thing you went through you wouldn’t be tough enough to survive what you are going through right now. Your reward for overcoming your last challenge is your next challenge.”

Ian Cassel

“Overprepare. Do the work. Be intense. It’s that attitude and work ethic that starts attracting people and opportunities. You start accomplishing things you weren’t supposed to accomplish. You start believing in yourself. This is the key to success.”

Ian Cassel

“Success isn’t a zero sum game. You are only competing against yourself and your own limitations.”

Ian Cassel

“Successful investing is hard work because it means disciplining your mind to do the opposite of human nature. Buying during a panic, selling during euphoria, and holding on when you are bored and crave action.”

Ian Cassel

“The best investment strategy for you is the one that allows you to hold your winners the longest.”

Ian Cassel

“The first step to becoming financially independent is realizing money is about freedom not consumption.”

Ian Cassel

“The shorter your time horizon the more you are gambling.”

Ian Cassel

“Trading: I think the stock will be up/down 10% tomorrow, next week, next month.

Investing: I don't care what the stock does tomorrow, next week, next month. I think the business will be worth considerably more in 2-3-5 years.”

Ian Cassel

“We impress people with our successes, but we connect with people through our struggles.”

Ian Cassel

“We often overestimate what we could do with someone else's life, circumstances, and resources while underestimating what we can do with our own.”

Ian Cassel

“When someone says something is impossible, they mean it’s impossible for them... not you.”

Ian Cassel

“With large companies you can get away with betting on horses, but with small companies you have to bet on jockeys.”

Ian Cassel

“You achieve financial independence by saving more than you spend, and investing those savings into an area where you have an advantage.”

Ian Cassel

“You aren't going hit your goals if you're surrounded by negative people. The person who has never done anything is the one who is sure it can’t be done.”

Ian Cassel

“You learn investing by investing, not by paper trading. 99.9% of successful investing is controlling your emotions when your money is on the line and feeling the consequences of your decisions.”

Ian Cassel

Products by Ian Cassel

“Your portfolio will naturally concentrate itself, the way it should be, into your winners if you just stay out of the way.”

Ian Cassel

On the stock market Quotes

“Nothing screws with your head more than watching something you used to own go up more than what you own.”

Ian Cassel
On the stock market

Sunday's Idea Brunch Quotes

“During the dot-com bubble and crash, I turned $20k into $120k and back to $8k. I think this experience either motivates you or demotivates you.”

Ian Cassel
Sunday's Idea Brunch

“Great leaders put great people around them. Great teams build companies that can scale.”

Ian Cassel
Sunday's Idea Brunch

“Great stories not only sell books and films, but they also move people. Great leaders are often great story tellers. They use stories to motivate. They use stories to sell their mission and vision. Employees like to work for companies that are making an impact. Customers like to support companies that are doing more than just selling them something. We love to find companies with a great story. Great stories move companies. Great stories move products. Great stories move stocks.”

Ian Cassel
Sunday's Idea Brunch

“Talking to management is the most important thing I do as a microcap investor. Businesses aren't spreadsheets. Businesses are people. I want to meet them.”

Ian Cassel
Sunday's Idea Brunch

“The smaller the company the more important the CEO, management, and board become. If you want to find great companies early you need to be able to identify great leaders early.”

Ian Cassel
Sunday's Idea Brunch

“When you invest in undiscovered companies it reduces the downside and increases the upside because every new investor that hears the story can be an incremental buyer.”

Ian Cassel
Sunday's Idea Brunch