Ian Cassel Quotes

“During the dot-com bubble and crash, I turned $20k into $120k and back to $8k. I think this experience either motivates you or demotivates you.”

“Great leaders put great people around them. Great teams build companies that can scale.”

“Great stories not only sell books and films, but they also move people. Great leaders are often great story tellers. They use stories to motivate. They use stories to sell their mission and vision. Employees like to work for companies that are making an impact. Customers like to support companies that are doing more than just selling them something. We love to find companies with a great story. Great stories move companies. Great stories move products. Great stories move stocks.”

“Talking to management is the most important thing I do as a microcap investor. Businesses aren't spreadsheets. Businesses are people. I want to meet them.”

“The smaller the company the more important the CEO, management, and board become. If you want to find great companies early you need to be able to identify great leaders early.”

“When you invest in undiscovered companies it reduces the downside and increases the upside because every new investor that hears the story can be an incremental buyer.”