Who the heck is Jay Abraham?

“An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.”

“As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.”

“Innovation basically involves making obsolete that which you did before.”

“It is just a matter of recognizing that one person’s distress is another person’s opportunity.”

“My definition of marketing is simple—it’s all about educating the marketplace that your business can solve problems, fill voids, or achieve opportunities and goals the way no other business can.”

“People are silently begging to be led.”

“The fact is, everyone is in sales.”

“The man who goes to a hardware store to buy a power drill doesn’t really need a drill—he needs holes.”

“The USP is the nucleus around which you build your success, fame, and wealth. So you’d better be able to state it. If you can’t state it, your prospects won’t see it.”

“There are only three ways to increase your business: 1. Increase the number of clients. 2. Increase the average size of the sale per client. 3. Increase the number of times clients return and buy again.”