Jim Collins Quotes

Who is Jim Collins?

James C. "Jim" Collins is an American business consultant and author known for the best selling business book "Good to Great: Why Some Companies Make the Leap and Others Don't".

Collins also wrote the books 'Built to Last, 'How the Mighty Fall' and 'Great by Choice'.

Born January 25, 1958

Books by Jim Collins


Best 29 Quotes by Jim Collins

“A dream is a feeling that sticks – and propels.”

“A great company will have many once-in-a-lifetime opportunities.”

“Creativity dies in an indisciplined environment.”

“If you have more than 3 priorities, you don’t have any.”

“What separates people is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life.”

Advice from John Gardner to Jim Collins Quotes

“It occurs to me, Jim, that you spend too much time trying to be interesting. Why don't you invest more time being interested?”

Advice from John Gardner to Jim Collins

Built to Last Quotes

“Visionary companies are so clear about what they stand for and what they’re trying to achieve that they simply don’t have room for those unwilling or unable to fit their exacting standards.”

Built to Last

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Good to Great Quotes

“A company should limit its growth based on its ability to attract enough of the right people.”

Good to Great

“A culture of discipline is not a principle of business, it is a principle of greatness.”

Good to Great

“A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.”

Good to Great

“All companies have a culture, some companies have discipline, but few companies have a culture of discipline. When you have disciplined people, you don’t need hierarchy. When you have disciplined thought, you don’t need bureaucracy. When you have disciplined action, you don’t need excessive controls. When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great performance.”

Good to Great

“An organization is not truly great, if it cannot be great without you.”

Good to Great

“Build a culture around the idea of freedom and responsibility, within a framework.”

Good to Great

“By definition, it is not possible for everyone to be above the average.”

Good to Great

Products by Jim Collins

“Charisma can be as much a liability as an asset, as the strength of your leadership personality can deter people from bringing you the brutal facts.”

Good to Great

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. Few people attain great lives, in large part because it is just so easy to settle for a good life.”

Good to Great

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“The goal as a company is to have customer service that is not just the best, but legendary.”


More quotes by Sam Walton

“Great vision without great people is irrelevant.”

Good to Great

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

Good to Great

“In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.”

Good to Great

“Letting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people. Worse, it can drive away the best people. Strong performers are intrinsically motivated by performance, and when they see their efforts impeded by carrying extra weight, they eventually become frustrated.”

Good to Great

“The moment you feel the need to tightly manage someone, you’ve made a hiring mistake.”

Good to Great

“The purpose of bureaucracy is to compensate for incompetence and lack of discipline.”

Good to Great

HBR's 10 Must Reads on Strategy Quotes

“A true BHAG (Big, Hairy, Audacious Goal) is clear and compelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines. A BHAG engages people – it reaches out and grabs them. It is tangible, energizing, highly focused. People get it right away; it takes little or no explanation.”

HBR's 10 Must Reads on Strategy

“Building a visionary company requires 1% vision and 99% alignment. When you have superb alignment, a visitor could drop in from outer space and infer your vision from the operations and activities of the company without ever reading it on paper or meeting a single senior executive.”

HBR's 10 Must Reads on Strategy

“Companies more than ever need to have a clear understanding of their purpose in order to make work meaningful and thereby attract, motivate, and retain outstanding people.”

HBR's 10 Must Reads on Strategy

“Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years). Whereas you might achieve a goal or complete a strategy, you cannot fulfill a purpose; it is like a guiding star on the horizon – forever pursued but never reached. Yet although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress.”

HBR's 10 Must Reads on Strategy

“The envisioned future should be so exciting in its own right that it would continue to keep the organization motivated even if the leaders who set the goal disappeared.”

HBR's 10 Must Reads on Strategy

“To create an effective envisioned future requires a certain level of unreasonable confidence and commitment. Keep in mind that a BHAG is not just a goal; it is a Big, Hairy, Audacious Goal.”

HBR's 10 Must Reads on Strategy

Products by Jim Collins

How the Mighty Fall Quotes

“Bad decisions made with good intentions, are still bad decisions.”

How the Mighty Fall

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