Jim Collins Quotes



Best 6 HBR's 10 Must Reads on Strategy Quotes by Jim Collins

HBR's 10 Must Reads on Strategy Quotes

“A true BHAG (Big, Hairy, Audacious Goal) is clear and compelling, serves as a unifying focal point of effort, and acts as a catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines. A BHAG engages people – it reaches out and grabs them. It is tangible, energizing, highly focused. People get it right away; it takes little or no explanation.”

HBR's 10 Must Reads on Strategy

“Building a visionary company requires 1% vision and 99% alignment. When you have superb alignment, a visitor could drop in from outer space and infer your vision from the operations and activities of the company without ever reading it on paper or meeting a single senior executive.”

HBR's 10 Must Reads on Strategy

“Companies more than ever need to have a clear understanding of their purpose in order to make work meaningful and thereby attract, motivate, and retain outstanding people.”

HBR's 10 Must Reads on Strategy

“Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years). Whereas you might achieve a goal or complete a strategy, you cannot fulfill a purpose; it is like a guiding star on the horizon – forever pursued but never reached. Yet although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress.”

HBR's 10 Must Reads on Strategy

“The envisioned future should be so exciting in its own right that it would continue to keep the organization motivated even if the leaders who set the goal disappeared.”

HBR's 10 Must Reads on Strategy

“To create an effective envisioned future requires a certain level of unreasonable confidence and commitment. Keep in mind that a BHAG is not just a goal; it is a Big, Hairy, Audacious Goal.”

HBR's 10 Must Reads on Strategy

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“It’s unlikely that you’ll get fired for being a bad mentor (unless, of course, you behave in an inappropriate manner — please don’t hit on your mentee!). For many mentors, the worst that can happen is that a) the mentee is a drain on their time and they get less coding work done, or b) they do such a poor job that someone whom the organization might otherwise want to hire/keep around has a bad experience and doesn’t join the organization, or opts to leave the organization sooner than she otherwise might. Sadly, the second outcome is far more likely than the first.”


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