Kenneth L. Fisher Quotes

“1. Divide capital into 10 equal parts and never risk more than a tenth of it on any one trade.
2. Never overtrade.
3. Never let a profit run into a loss.
4. Do not buck the trend.
5. Trade only in active stocks.
6. When in doubt, get out, and don't get in when in doubt.
7. Never buy just to get a dividend.
8. Never average a loss.”

“Buy straw hats in the winter, when nobody wants them, and sell them in the summer when everybody needs them.”

“No professional Wall Street tipster or plausible promoter can turn a sane person into a stock gambler as easily as his next-door neighbor bragging about his winnings. If all men profited by experience, the world would be peopled exclusively by the wise.”

“When is it safe to invest? There are two answers.
Never for the crowd, always for the reasonable man; for it all depends upon what you call safe, in a world peopled by fallible human beings.”