Kyle Milligan Quotes

Who is Kyle Milligan?

Kyle Milligan is a copywriter and author of the book 'Take Their Money: How To Write The Words That Really Make You Rich'.

Books by Kyle Milligan


Best 15 Quotes by Kyle Milligan

Take Their Money Quotes

“Accounting is considered the language of business and copywriting has been referred to as salesmanship in print. So it makes sense to consider copywriting the language of sales. More specifically, it is the language of emotion. Because emotions are what make people buy things.”

Kyle Milligan
Take Their Money

“Binging is critical to learning and recognizing patterns. But binging a foreign language is useless without a decoder.”

Kyle Milligan
Take Their Money

“Copywriting is a language communicated purely through subtext. Therefore, when you are reading copy you are not looking for clever turns of phrase or 'mind control lines'. The words aren’t important. It’s not what you say, it’s what you communicate.”

Kyle Milligan
Take Their Money

“Copywriting is a language.”

Kyle Milligan
Take Their Money

“Copywriting is an emotional language where the words on the page do not matter as much as you’d think! Because the emotional part of the brain is triggered by the unwritten subtext. The subtext is inferred, not spoken. Put another way, it’s not what you say, it’s what you communicate.”

Kyle Milligan
Take Their Money

“Copywriting speaks directly toward the emotional center of the brain. The 'lizard brain' as some call it. And that is the most fickle and lazy part of the brain. It does not want to spend any effort on attention.

The lizard brain wants to quickly categorize anything that crosses its path as either a threat, something to eat, or something to ignore. That way it can go back to doing nothing. Do not let the lizard brain categorize your copywriting as something to ignore. You combat that by weaving 'new' into the subtext of your copywriting. ”

Kyle Milligan
Take Their Money

“Don’t read about copy. Just read copy.”

Kyle Milligan
Take Their Money

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“Every word of copywriting is specifically designed and choreographed to serve what I call: The Big 4.

Basically, in great copy there are four main sentiments or emotions you want to trigger in your reader’s mind. These 4 do that or 'are' that. And each of The Big 4 comes in a pair.

Here they are with their alter egos attached:
- New/Only
- Easy/Anybody
- Safe/Predictable
- Big/Fast”

Kyle Milligan
Take Their Money

“If you want to learn how to speak Spanish, don’t read a ton of books about Spanish… Simply read Spanish. And if you want to learn how to speak copywriting, don’t read a ton of books about copywriting… Just read copywriting. ”

Kyle Milligan
Take Their Money

“If you’ve never tried to learn a new language, here’s how the education process usually goes. The instructors will start with some basics. Then they will add some stuff on top, while they continue to repeat and reinforce past lessons and basics over and over. It is the brute force repetition that makes the language stick.”

Kyle Milligan
Take Their Money

“If your words are conversational, but don’t communicate important, specific subtext, then you are speaking English… not copywriting.”

Kyle Milligan
Take Their Money

“The language of copywriting is found in the subtext, not the text.”

Kyle Milligan
Take Their Money

“To become a great copywriter, and to immerse yourself in the language of copywriting, there are three things you must do.

The Daily Practice:
1. Read a piece of copy a day
2. Write a page of copy a day
3. Come up with an idea a day”

Kyle Milligan
Take Their Money

“To frame how important 'New' is just remember this phrase: categorization is death.

If the reader ever feels they can label your message as something they’ve 'seen before…' or even label your message as similar to something they’ve seen before, then you and your copy are dead. Buried.
Treat 'New' with that level of mortal seriousness.”

Kyle Milligan
Take Their Money

Products by Kyle Milligan

“You know that you are supposed to grab attention. You know that you are supposed to build intrigue. You know that you need to create urgency.”

Kyle Milligan
Take Their Money

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