Marshall McLuhan Quotes

Who is Marshall McLuhan?

Herbert Marshall McLuhan was a Canadian philosopher. McLuhan coined the expression 'the medium is the message' and the term 'global village', and predicted the World Wide Web almost 30 years before it was invented.

Born July 21, 1911
Died December 31, 1980

Books by Marshall McLuhan


Best 44 Quotes by Marshall McLuhan | Page 1 of 2

“Ads are the cave art of the twentieth century.”

Marshall McLuhan

“All words, in every language, are metaphors.”

Marshall McLuhan

“American youth attributes much more importance to arriving at driver's license age than at voting age.”

Marshall McLuhan

“Diaper spelled backwards is repaid , think about it.”

Marshall McLuhan

“Don't ask whether it is right or wrong. Instead try to find out what is going on.”

Marshall McLuhan

“Every society honors its live conformists and its dead troublemakers.”

Marshall McLuhan

“Faced with information overload, we have no alternative but pattern-recognition.”

Marshall McLuhan

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“First we build the tools, then they build us.”

Marshall McLuhan

“Gutenberg made everybody a reader. Xerox makes everybody a publisher.”

Marshall McLuhan

“I don't necessarily agree with everything that I say.”

Marshall McLuhan

“I wouldn't have seen it if I hadn't believed it.”

Marshall McLuhan

“In the land of the blind, the one-eyed man is a hallucinating idiot... for he sees what no one else does: things that, to everyone else, are not there.”

Marshall McLuhan

“Many a good argument is ruined by some fool who knows what he is talking about.”

Marshall McLuhan

“Most of our assumptions have outlived their uselessness.”

Marshall McLuhan

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“Once you see the boundaries of your environment, they are no longer the boundaries of your environment.”

Marshall McLuhan

“Only the small secrets need to be protected. The large ones are kept secret by public incredulity.”

Marshall McLuhan

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“Most people approve of capital punishment, but most people wouldn’t do the hangman’s job.”


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“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”

Marshall McLuhan

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”

Marshall McLuhan

“The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.”

Marshall McLuhan

“The literate man is a sucker for propaganda. You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.”

Marshall McLuhan

“The mother tongue is propaganda.”

Marshall McLuhan

“The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.”

Marshall McLuhan

“The only people who have proof of their sanity are those who have been discharged from mental institutions.”

Marshall McLuhan

“There are many people for whom 'thinking' necessarily means identifying with existing trends.”

Marshall McLuhan

“There are no passengers on spaceship Earth. We are all crew.”

Marshall McLuhan

“Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.”

Marshall McLuhan

“We are all robots when uncritically involved with our technologies.”

Marshall McLuhan

“We become what we behold. We shape our tools, and thereafter our tools shape us.”

Marshall McLuhan

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“We don't know who discovered water, but we know it wasn't the fish.”

Marshall McLuhan

“We look at the present through a rear view mirror. We march backwards into the future.”

Marshall McLuhan

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“Trust your heart rather than your head.”


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