Nir Eyal Quotes

Who is Nir Eyal?

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, "Hooked: How to Build Habit-Forming Products."

Books by Nir Eyal


Best 17 Quotes by Nir Eyal

"Hooked" Quotes

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”

Nir Eyal
Hooked

“All humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection.”

Nir Eyal
Hooked

“Buffett and his partner, Charlie Munger, realized that as customers form routines around a product, they come to depend upon it and become less sensitive to price.”

Nir Eyal
Hooked

“Companies who form strong user habits enjoy several benefits to their bottom line.”

Nir Eyal
Hooked

“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”

Nir Eyal
Hooked

“If it can’t be used for evil, it’s not a superpower.”

Nir Eyal
Hooked

“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.”

Nir Eyal
Hooked

“Internet is, a giant machine designed to give people what they want.”

Nir Eyal
Hooked

“Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”

Nir Eyal
Hooked

“One method is to try asking the question "Why?" as many times as it takes to get to an emotion. Usually this will happen by the fifth “Why?” This is a technique adapted from the Toyota Production System described by Taiichi Ohno as the “5 Whys Method.” Ohno wrote that it was "the basis of Toyota's scientific approach by repeating "why?" five times, the nature of the problem as well as its solution becomes clear.”

Nir Eyal
Hooked

“The mind takes shortcuts informed by our surroundings to make quick and sometimes erroneous judgments.”

Nir Eyal
Hooked

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”

Nir Eyal
Hooked

“Too many choices or irrelevant options can cause hesitation, confusion, or worse—abandonment.”

Nir Eyal
Hooked

“Users who continually find value in a product are more likely to tell their friends about it.”

Nir Eyal
Hooked

“We often think the Internet enables you to do new things. But people just want to do the same things they’ve always done.”

Nir Eyal
Hooked

"Indistractable" Quotes

“Fun is looking for the variability in something other people don’t notice. It’s breaking through the boredom and monotony to discover its hidden beauty.”

Nir Eyal
Indistractable

“The cure for boredom is curiosity. There is no cure for curiosity.”

Nir Eyal
Indistractable