Nir Eyal Quotes

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”

“All humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection.”

“Buffett and his partner, Charlie Munger, realized that as customers form routines around a product, they come to depend upon it and become less sensitive to price.”

“Companies who form strong user habits enjoy several benefits to their bottom line.”

“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”

“If it can’t be used for evil, it’s not a superpower.”

“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.”

“Internet is, a giant machine designed to give people what they want.”

“Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”

“One method is to try asking the question "Why?" as many times as it takes to get to an emotion. Usually this will happen by the fifth “Why?” This is a technique adapted from the Toyota Production System described by Taiichi Ohno as the “5 Whys Method.” Ohno wrote that it was "the basis of Toyota's scientific approach by repeating "why?" five times, the nature of the problem as well as its solution becomes clear.”

“The mind takes shortcuts informed by our surroundings to make quick and sometimes erroneous judgments.”

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”

“Too many choices or irrelevant options can cause hesitation, confusion, or worse—abandonment.”

“Users who continually find value in a product are more likely to tell their friends about it.”

“We often think the Internet enables you to do new things. But people just want to do the same things they’ve always done.”

“Fun is looking for the variability in something other people don’t notice. It’s breaking through the boredom and monotony to discover its hidden beauty.”

“The cure for boredom is curiosity. There is no cure for curiosity.”