Robert Cialdini quotes

Who on Earth is Robert Cialdini?

Robert Beno Cialdini, or Bob as his wife calls him, is a marketing professor at Arizona State University and Stanford. He is known for his classic business book Influence: The Psychology of Persuasion from 1984.

Robert Cialdini books

Robert Cialdini quotes

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

Robert Cialdini Influence

“All things being equal, you root for your own sex, your own culture, your own locality… and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win.”

Robert Cialdini Influence

“Apparently we have such an automatically positive reaction to compliments that we can fall victim to someone who uses them in an obvious attempt to win our favor.”

Robert Cialdini Influence

“As a general rule, whenever the dust settles and we find losers looking and speaking like winners (and vice versa), we should be especially wary of the conditions that kicked up the dust.”

Robert Cialdini Influence

“Embarrassment is a villain to be crushed.”

Robert Cialdini Influence

“First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t.”

Robert Cialdini Influence

“Freedoms once granted will not be relinquished without a fight.”

Robert Cialdini Influence

“Good-looking people are aware that other people’s positive evaluations of them are not based on their actual traits and abilities but are often caused by an attractiveness 'halo'.”

Robert Cialdini Influence

“In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.”

Robert Cialdini Influence

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”

Robert Cialdini Influence

“Our best evidence of what people truly feel and believe comes less from their words than from their deeds.”

Robert Cialdini Influence

“Persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.”

Robert Cialdini Influence

“Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.”

Robert Cialdini Influence

“The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.”

Robert Cialdini Influence

“The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.”

Robert Cialdini Influence

“The way to love anything is to realize that it might be lost.”

Robert Cialdini Influence

“There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.”

Robert Cialdini Influence

“There is no expedient to which a man will not resort to avoid the real labor of thinking.”

Robert Cialdini Influence

“We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.”

Robert Cialdini Influence

“We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or life-style.”

Robert Cialdini Influence

“We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.”

Robert Cialdini Influence

“What we present first changes the way people experience what we present to them next.”

Robert Cialdini Pre-Suasion

“When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.”

Robert Cialdini Influence