Roger Babson Quotes

Who was Roger Babson?

American entrepreneur who founded Babson College and Webber College.

Born July 6, 1875
Died March 5, 1967
Aged 91 years old

Best Quote by Roger Babson

“If things go wrong, don’t go with them.”

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“Every word of copywriting is specifically designed and choreographed to serve what I call: The Big 4.

Basically, in great copy there are four main sentiments or emotions you want to trigger in your reader’s mind. These 4 do that or 'are' that. And each of The Big 4 comes in a pair.

Here they are with their alter egos attached:
- New/Only
- Easy/Anybody
- Safe/Predictable
- Big/Fast”

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