Roger Babson Quotes
Who was Roger Babson?
|Born||July 6, 1875|
|Died||March 5, 1967|
|Aged||91 years old|
Best Quote by Roger Babson
“If things go wrong, don’t go with them.”
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“Every word of copywriting is specifically designed and choreographed to serve what I call: The Big 4.
Basically, in great copy there are four main sentiments or emotions you want to trigger in your reader’s mind. These 4 do that or 'are' that. And each of The Big 4 comes in a pair.
Here they are with their alter egos attached: