Roger Babson Quotes
Who was Roger Babson?
| Born | July 6, 1875 |
|---|---|
| Died | March 5, 1967 |
| Aged | 91 years old |
Best Quote by Roger Babson
“If things go wrong, don’t go with them.”
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“Every word of copywriting is specifically designed and choreographed to serve what I call: The Big 4.
Basically, in great copy there are four main sentiments or emotions you want to trigger in your reader’s mind. These 4 do that or 'are' that. And each of The Big 4 comes in a pair.
Here they are with their alter egos attached:
- New/Only
- Easy/Anybody
- Safe/Predictable
- Big/Fast”
