Why should I know Seth Godin?

Seth Godin is an influential American marketing blogger and author known for the books Linchpin, Poke the Box, The Dip, Tribes and Purple Cow.

Books by Seth Godin

Quotes by Seth Godin

“Life’s too short" is repeated often enough to be a cliché, but this time it’s true. You don’t have enough time to be both unhappy and mediocre. It’s not just pointless; it’s painful.”

Seth Godin

“A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”

Seth Godin The Dip

“Art is what we call...the thing an artist does.

It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.

Art is not in the ...eye of the beholder. It's in the soul of the artist.”

Seth Godin

“At the age of four, you were an artist. And at seven, you were a poet.”

Seth Godin Linchpin

“Change almost never fails because it's too early. It almost always fails because it's too late.”

Seth Godin

“Change isn't made by asking permission. Change is made by asking forgiveness, later.”

Seth Godin Tribes

“Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organisation rewards you and brings you back for more.”

Seth Godin Linchpin

“Don't find customers for your products, find products for your customers.”

Seth Godin

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

Seth Godin Small Is the New Big

“I define anxiety as experiencing failure in advance.”

Seth Godin

“If failure is not an option, then neither is success.”

Seth Godin

“If it scares you, it might be a good thing to try.”

Seth Godin

“If you are deliberately trying to create a future that feels safe, you will wilfully ignore the future that is likely.”

Seth Godin Linchpin

“If you can’t state your position in eight words, you don’t have a position.”

Seth Godin

“If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.”

Seth Godin Linchpin

“If you're short on passion, it might be because your goals are too small or the fear is too big.”

Seth Godin

“In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

Seth Godin Tribes

“In every field, extraordinary benefits go to those seen as being in the top five percent. One out of twenty.”

Seth Godin

“Instead of creating a social marketplace where people engage and grow, school is a maelstrom, a whirlpool that pushes for sameness and dumbs down the individual while it attempts to raise the average.”

Seth Godin Stop Stealing Dreams

“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”

Seth Godin

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.”

Seth Godin

“Make a ruckus.”

Seth Godin

“People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”

Seth Godin

“Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”

Seth Godin Linchpin

“Soon is not as good as now.”

Seth Godin Poke the Box

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.

Someone can always do your job a little better or faster or cheaper than you can.

The job might be difficult, it might require skill, but it's a job.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.

The job is not the work.”

Seth Godin Linchpin

“The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”

Seth Godin Linchpin

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”

Seth Godin Tribes

“The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.”

Seth Godin Linchpin

“The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.”

Seth Godin The Dip

“The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.”

Seth Godin Linchpin

“To be in the top 1% takes a combination of luck and magical talent. But to be in the top 5%, one in twenty, is mostly about choices.”

Seth Godin

“Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.”

Seth Godin Poke the Box

“Transferring your passion to your job is far easier than finding a job that happens to match your passion.”

Seth Godin Linchpin

“Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.”

Seth Godin Tribes

“You’re competing with yourself.”

Seth Godin