Sun Tzu Quotes

Who is Sun Tzu?

Chinese general and ancient philosopher Sun Tzu is known for his legendary book The Art of War which includes many tactics to prevent battle and win wars.

Books by Sun Tzu


Best 42 Quotes by Sun Tzu | Page 1 of 2

“He will win who knows when to fight and when not to fight.”

The Art of War Quotes

“A leader leads by example not by force.”

The Art of War

“Appear weak when you are strong, and strong when you are weak.”

The Art of War

“Attack him where he is unprepared, appear where you are not expected.”

The Art of War

“Attack is the secret of defense; defense is the planning of an attack.”

The Art of War

“Begin by seizing something which your opponent holds dear; then he will be amenable to your will.”

The Art of War

“Build your opponent a golden bridge to retreat across.”

The Art of War

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“Correct your mistake as soon as you have found it.”

The Art of War

“Do not engage an enemy more powerful than you. And if it is unavoidable and you do have to engage, then make sure you engage it on your terms, not on your enemy's terms.”

The Art of War

“Every battle is won before it is fought.”

The Art of War

“He who is prudent and lies in wait for an enemy who is not, will be victorious.”

The Art of War

“If he sends reinforcements everywhere, he will everywhere be weak.”

The Art of War

“If his forces are united, separate them.”

The Art of War

“If you wait by the river long enough, the bodies of your enemies will float by.”

The Art of War

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“In the midst of chaos, there is also opportunity.”

The Art of War

“It is more important to outhink your enemy, than to outfight him.”

The Art of War

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“Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second's encounter with God and with eternity.”

The Alchemist


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“Keep your fiends close and your enemies even closer.”

The Art of War

“Kill one, terrify a thousand.”

The Art of War

“Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.”

The Art of War

“Management of many is the same as management of few. It is a matter of organization.”

The Art of War

“Never venture, never win!”

The Art of War

“One mark of a great soldier is that he fight on his own terms or fights not at all.”

The Art of War

“One need not destroy one's enemy. One need only destroy his willingness to engage.”

The Art of War

“Opportunities multiply as they are seized.”

The Art of War

“Plan for what it is difficult while it is easy, do what is great while it is small.”

The Art of War

“Ponder and deliberate before you make a move.”

The Art of War

“Pretend inferiority and encourage his arrogance.”

The Art of War

“Pretend to be weak, so your enemy may grow arrogant.”

The Art of War

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“Rewards for good service should not be deferred a single day.”

The Art of War

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

The Art of War

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“Isn't it a pleasure to study and practice what you have learned? Isn't it also great when friends visit from distant places? If one remains not annoyed when he is not understood by people around him, isn't he a sage?”


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