Sun Tzu Quotes

Who is Sun Tzu?

Chinese general and ancient philosopher Sun Tzu is known for his legendary book The Art of War which includes many tactics to prevent battle and win wars.

Books by Sun Tzu


Best 41 Quotes by Sun Tzu | Page 1 of 2

The Art of War Quotes

“A leader leads by example not by force.”

Sun Tzu
The Art of War

“Appear weak when you are strong, and strong when you are weak.”

Sun Tzu
The Art of War

“Attack him where he is unprepared, appear where you are not expected.”

Sun Tzu
The Art of War

“Attack is the secret of defense; defense is the planning of an attack.”

Sun Tzu
The Art of War

“Begin by seizing something which your opponent holds dear; then he will be amenable to your will.”

Sun Tzu
The Art of War

“Build your opponent a golden bridge to retreat across.”

Sun Tzu
The Art of War

“Correct your mistake as soon as you have found it.”

Sun Tzu
The Art of War

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“Do not engage an enemy more powerful than you. And if it is unavoidable and you do have to engage, then make sure you engage it on your terms, not on your enemy's terms.”

Sun Tzu
The Art of War

“Every battle is won before it is fought.”

Sun Tzu
The Art of War

“He who is prudent and lies in wait for an enemy who is not, will be victorious.”

Sun Tzu
The Art of War

“If he sends reinforcements everywhere, he will everywhere be weak.”

Sun Tzu
The Art of War

“If his forces are united, separate them.”

Sun Tzu
The Art of War

“If you wait by the river long enough, the bodies of your enemies will float by.”

Sun Tzu
The Art of War

“In the midst of chaos, there is also opportunity.”

Sun Tzu
The Art of War

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“It is more important to outhink your enemy, than to outfight him.”

Sun Tzu
The Art of War

“Keep your fiends close and your enemies even closer.”

Sun Tzu
The Art of War

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“The superior man is modest in speech but exceeds in his actions.”


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“Kill one, terrify a thousand.”

Sun Tzu
The Art of War

“Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.”

Sun Tzu
The Art of War

“Management of many is the same as management of few. It is a matter of organization.”

Sun Tzu
The Art of War

“Never venture, never win!”

Sun Tzu
The Art of War

“One mark of a great soldier is that he fight on his own terms or fights not at all.”

Sun Tzu
The Art of War

“One need not destroy one's enemy. One need only destroy his willingness to engage.”

Sun Tzu
The Art of War

“Opportunities multiply as they are seized.”

Sun Tzu
The Art of War

“Plan for what it is difficult while it is easy, do what is great while it is small.”

Sun Tzu
The Art of War

“Ponder and deliberate before you make a move.”

Sun Tzu
The Art of War

“Pretend inferiority and encourage his arrogance.”

Sun Tzu
The Art of War

“Pretend to be weak, so your enemy may grow arrogant.”

Sun Tzu
The Art of War

“Rewards for good service should not be deferred a single day.”

Sun Tzu
The Art of War

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sun Tzu
The Art of War

“The greatest victory is that which requires no battle.”

Sun Tzu
The Art of War

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“We may find in the long run that tinned food is a deadlier weapon than the machine-gun.”


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